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Eppo drives experiment velocity, coverage, and culture for companies where data volume matters and business metrics are complex.
My Role: Lead Research & Product Designer
Research
After performing user & stakeholder interviews, I distilled our findings into research themes to inform design decisions.
Discovery
I performed a competitive analysis and compiled best practices to better understand the market and inspire design.
Personas
I developed personas based on research and discovery
Information Architecture
I constructed the information architecture based on the research, discovery, personas & user journeys
Design
Featured screens from the final design.
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